Rebranding: The Solution to Veggie Consumption?

Derek Ebot-Akoachere, Mercer University College of Pharmacy


An estimated 396 million adults in the world were found to be obese in 2005. This may increase to 1.12 billion in 2030 if current trends remain unabated. [1] The Food and Drug Administration is fighting to curb this health issue by food labeling and education campaigns. [2] People tend to rate foods they perceive as healthy to be less tasty [3] because they are labeled with less appealing descriptors, [4] which may render health-focused labeling counter-effective. This begs the question: what if healthy foods were labeled with more appealing descriptors?

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